DUAL ANTI HAIR-FALL* ACTION
Kérastase Genesis | A New-Age Hair Fall Solution For Hair Breakage
Kerastase's Genesis is a powerful hair-fall fortifying haircare system that addresses hair fall due to breakage. The hair fall solution for the new generation.
Meet Genesis, our dual anti hair-fall fortifying haircare system. Nearly 88%^ of women experience it:
hair fall from frequent brushing, blow-dry heat, and over styling. Finally, Kérastase is addressing
this all-too-common problem with a hair fall solution for a new generation. With Genesis,
a powerful haircare range that addresses hair fall due to breakage,
your days of seeing hair on your brush are finally over.
*Hair-fall due to breakage. Instrumental test - Shampoo + Masque + leave on (Sérum / Ampoules Cure) vs. Non-conditioning Shampoo.
KÉRASTASE IDENTIFIED THE TWO REASONS WHY
WOMEN EXPERIENCE HAIR-FALL.
Hair-fall from the rootsBiological factors such as emotional stress, hormonal changes, nutritional habits and evironmental lifestyle choices affect the hair at the root. The bulb becomes progessively detached from the scalp and hair fall out in the shower, on your pillow or while brushing.
Hair-fall from breakageExternal factors and daily stressors such as heat-styling and environmental pollution can cause the fibre to weaken. Hair breaks off in the middle, creating thinner, weaker hair overall. With breakage, the hair is still growing from the bulb, but daily exposure to external aggressors can trigger inflammation at the follicle as well.
GENESIS ADDRESSES BOTH CAUSES
Genesis Dry Weakened Hair Deep Treatment Hair Care Set
For normal to dry, weakened hair that is prone to falling due to breakage.
Genesis Oily Weakened Hair Deep Treatment Hair Care Set
For normal to oily, weakened hair that is prone to falling due to breakage from brushing.
Genesis Dry Weakened Hair Care Set
For normal to dry, weakened hair that is prone to falling due to breakage from brushing.
Hold onto your hairWhat you are searching for is a beauty remedy - something with pleasing textures and fragrances, everything you’ve come to expect from your previous hair products combined with efficiency of hair-fall product.
A hair-fall solution for a new generationYou want to solve hair-fall with a luxurious, sophisticated, holistic, sciencebacked system. Kérastase listened to your concerns and responded with a modern solution to a modern problem.
Work, play, rinse, repeat.
Genesis is the perfect partner for your fast-paced lifestyle and thanks to the unique dual approach you will achieve.
84% less hair-fall*
More fibre strength*
Never be afraid of falling.
RENDEZ-VOUS AT THE SALON
Far more than the place to get your root touch-up or an occasional trim, book an appointment at your nearest Kérastase salon for a complimentary personalized hair diagnosis or ask your hairdresser about the signature and salon-exclusive Fusio-Dose treatment. You can also stop by anytime to browse and shop the complete Kérastase range, no appointment necessary.